{"title":"HOLIDAY GIFT GUIDE 2025","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever fallen down an internet rabbit hole of “top toys for kids” only to realize half the list is sponsored, you’re not alone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe built this guide to be the opposite of that.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Toy Box has been in business since \u003c\/span\u003e\u003cspan\u003e1977\u003c\/span\u003e\u003cspan\u003e, and in that time we’ve seen every trend, fad, and “must-have” toy come and go. We’re an independent, curated toy store, not a big-box warehouse and not an algorithm. We picked our toys the old fashioned way. Everything on our shelves is something we’ve chosen on purpose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"hello-kitty-50th-anniversary","title":"GUND Sanrio Hello Kitty 50th Anniversary Plush","description":"\u003cp\u003e\u003cspan\u003eCelebrate 50 years of Hello Kitty with GUND! This cuddly, special-edition 12 plush shows the kawaii little girl from the world of Sanrio in all pink with special details sure to impress any collector and \u003c\/span\u003e\u003cspan class=\"\"\u003efan. Here Hello Kitty features soft, bubblegum-pink plush dotted with a sparkly metallic pink heart pattern. Her iconic bow features a cute, eye-catching pink iridescent sheen. Hello Kitty`s facial details, including whiskers, are silver and match the commemorative Hello Kitty 50th Anniversary embroidery on her left foot. This plush makes an exciting gift for any Hello Kitty or pop culture fan. Complete your Sanrio collection and celebrate 50 years of the icon with this remarkable centerpiece! Each GUND Sanrio Hello Kitty plush is appropriate for ages 1 and up. This collectible plush toy is surface-washable for easy, convenient cleaning and ships in a protective poly bag.\u003c\/span\u003e\u003c\/p\u003e","brand":"CTI","offers":[{"title":"Default Title","offer_id":46431384928413,"sku":"681147021211","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/4544\/6045\/files\/71taMPpBc6L._AC_SL1500.jpg?v=1738795542"},{"product_id":"original-instant-life-sea-monkeys","title":"ORIGINAL INSTANT LIFE SEA-MONKEYS","description":"\u003cp data-start=\"180\" data-end=\"491\"\u003eDive into the world of wonder with \u003cstrong data-start=\"215\" data-end=\"231\"\u003eSea-Monkeys®\u003c\/strong\u003e, the original instant-life pets that have amazed kids and collectors for generations! Just add water and watch these tiny creatures hatch, grow, and swim around in their magical underwater world. It’s simple science, surprising fun, and totally unforgettable.\u003c\/p\u003e\n\u003ch3 data-start=\"493\" data-end=\"510\"\u003eKey Features:\u003c\/h3\u003e\n\u003cul data-start=\"511\" data-end=\"792\"\u003e\n\u003cli data-start=\"511\" data-end=\"589\"\u003e\n\u003cp data-start=\"513\" data-end=\"589\"\u003eIncludes \u003cstrong data-start=\"522\" data-end=\"535\"\u003e3 packets\u003c\/strong\u003e: Water Purifier, Instant Live Eggs, and Growth Food\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"590\" data-end=\"640\"\u003e\n\u003cp data-start=\"592\" data-end=\"640\"\u003e\u003cstrong data-start=\"592\" data-end=\"621\"\u003eEasy-to-use aquarium tank\u003c\/strong\u003e (style may vary)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"641\" data-end=\"686\"\u003e\n\u003cp data-start=\"643\" data-end=\"686\"\u003e\u003cstrong data-start=\"643\" data-end=\"667\"\u003eHatch in 24–48 hours\u003c\/strong\u003e – just add water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"687\" data-end=\"757\"\u003e\n\u003cp data-start=\"689\" data-end=\"757\"\u003eTeaches \u003cstrong data-start=\"697\" data-end=\"755\"\u003eresponsibility and life science in a fun, hands-on way\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"758\" data-end=\"792\"\u003e\n\u003cp data-start=\"760\" data-end=\"792\"\u003eGreat for kids ages \u003cstrong data-start=\"780\" data-end=\"792\"\u003e6 and up\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SCHYLLING","offers":[{"title":"Default Title","offer_id":46905181503645,"sku":"4894166232315","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/4544\/6045\/files\/s-l1600_aeb5fe3a-6b15-47ab-bae9-095f1538c122.webp?v=1750609757"},{"product_id":"bug-vacuum","title":"NATURE BOUND BUG VACUUM","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePatented Bug Catching Technology: Dive into the thrill of touch-free insect capturing! Our patented technology empowers kids with a strong vacuum suction that's both safe and a breeze to use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eDiscover the Unseen: Armed with an exclusive extension tube, this kit opens the door to new adventures, allowing young explorers to reach and discover insects in the most hidden corners of their world. Great for small insects including fly’s, ants, spiders, lightning bugs, stink bugs, and more.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eMagnify the Fun: Our unique capture core, complete with a magnifying door, turns every captured bug into an up-close scientific observation, thrilling young minds with the wonders of nature.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eIlluminate the Night: Venture into the dark with four vibrant LED lights that transform night-time into an exhilarating bug-catching quest, keeping the exploration going long after sunset.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eDesigned for Young Adventurers: With an ergonomically crafted handle and a handy carabiner clip, this kit is built for easy carry and use by kids. Pre-loaded with 4 x AA batteries, it's ready for action right out of the box, promising instant fun and learning. Great for kids from 3 to 13 years of age.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"THIN AIR","offers":[{"title":"Default Title","offer_id":46905236553885,"sku":"850055629110","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/4544\/6045\/files\/81o3LXIK5eL._AC_SL1500.jpg?v=1750674774"},{"product_id":"monster-high-buried-secrets-mystery-doll","title":"MONSTER HIGH BURIED SECRETS MYSTERY DOLL","description":"\u003cp\u003e\u003cspan class=\"a-list-item\"\u003eThere is Buried Secrets to discover: unwrapping the sarcophagus promotes a monster high doll! With the 5 accessories, including a cute toy plush toy, every ghouls will be cozy at the Cozy Creepover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eWhich ghoul comes out? When unwinding the mummy bandages, there are clues to discover which doll is hidden inside. Sweet nightmares!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eEach doll wears pyjamas and sets off scary cool with a firm pose. Surprises include a toy plush toy and various styling accessories, such as slippers, beauty items and an eye mask\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFor curious fans, there are even exciting secrets to read somewhere on the pack for each figure! The secrets are great inspiration for all sorts of Cozy Creepover stories.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eChildren aged 4 and up will definitely want to collect the whole series for Buried Secrets: Cozy Creepover, for even more scary fun with Cleo De Nile, Draculaura, Frankie Stein and Clawdeen Wolf!\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MATTEL","offers":[{"title":"Default Title","offer_id":46906839728285,"sku":"194735256327","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/4544\/6045\/files\/81MUGjuQOvL._AC_SL1500.jpg?v=1750652220"}],"url":"https:\/\/shopthetoybox.com\/collections\/holiday-gift-guide-2025.oembed","provider":"Toy Box","version":"1.0","type":"link"}